Heartwork Podcast

Episode 31: Building Your Authentic Brand Voice with Amanda Burg

• Dr. Sara Nelson-Gray & Dr. Marisa Baumann • Season 1 • Episode 31

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In this episode, we sit down with Amanda Burg, founder of Liberty Type—a boutique brand messaging and copywriting agency that helps female founders scale their businesses with authenticity and magnetism. Amanda has built her business from a small Etsy shop into a thriving 7-figure company that empowers women to step into their CEO identity through words that sound exactly like them while converting powerfully.

🔥 In This Episode:

  • Amanda's unexpected path from covering breaking news as a journalist to helping women entrepreneurs find their authentic voice
  • How becoming the sole breadwinner transformed Amanda's identity from "writer" to confident "business owner"
  • Why technical jargon and industry language often create barriers between you and potential clients
  • The power of testimonials in uncovering the language your ideal clients actually use
  • Why branding is like gift-wrapping: presenting your services in beautiful packaging so people want to experience your magic
  • Practical tips for creating boundaries between work and personal life as a business owner
  • The immense value of support systems and delegation in sustainable business growth

Breakthrough Insight:

"If someone can go to your site or place of business and say, 'Oh, that's just like me' or 'They get it. That's my story too'—the work of the quote-unquote sell is already done because they're already emotionally bought into the story and the solution."

Amanda's expertise lies in helping women entrepreneurs discover their authentic voice and create messaging that resonates deeply with their audience. Her journalism background gives her a unique ability to find the hook in any business story and translate complex services into language that connects emotionally with ideal clients.

Ready to step into your authentic brand voice? This episode will inspire you to communicate with clarity, confidence, and connection.

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